Find More Than What You’re Looking For
Our summer campaign is built on the insight that a simple search on Facebook can lead somewhere unexpected, often extending beyond the platform and into the real world. Directed by Mark Molloy and shot by Drew Daniels (Anora), the launch film “Summer Jobs” follows a young woman named Gracie as she hustles to afford her dream Marketplace car.
WHAT ADVENTURE WILL YOU FIND?
Then, Facebook turned the end of Gracie’s story into the start of someone else's by listing the truck from the spot back onto Marketplace for free. Along with the keys, the winner received everything they need for their own dream summer adventure.
SUMMER JOBS
Agency: Droga5
Group Creative Directors: Erika Kohnen, Amy Werblin
Senior Art Director: Seine Kongruangkit
Senior Copywriter: Lida Tozzi
Art Director: Malia Athanasiou
Copywriter: Mariel Calara
Designers: Lee Pozin, Justin Tang
Senior Producer: Ally Churchwell
Associate Producer: Collin Wolf
Director: Mark Molloy | Smuggler
DP: Drew Daniels
Editor: Stewart Reeves | Work Editorial
Assistant Editor: Fatos Marishta
Color: Dante Pasquinelli | Ethos
Sound: Aaron Reynolds, Isaac Matus | Wave Studio
VFX: Pariah
WHAT ADVENTURE WILL YOU FIND?
Agency: Droga5
Group Creative Directors: Erika Kohnen, Amy Werblin
Senior Art Director: Seine Kongruangkit
Senior Copywriter: Lida Tozzi
Art Director: Malia Athanasiou
Copywriter: Mariel Calara
Designers: Lee Pozin
Senior Producer: Amber Pena
Production: Tool
Editor: Charlie Johnston | Lost Planet
Awards
Ciclope - Summer Jobs - Direction - BRONZE
Press
Adage | LBB | Shots | Breaking & Entering