HP Printers

The Cookie Problem

To position the HP Smart Tank Printer as a tool that unlocks a love for learning in kids, we took the highly dreaded math word problem and turned it into the plot line of a thrilling cookie heist.

In the film, we see a girl struggling with her math homework before deciding to print it out, bringing it to life right before her eyes in vivid color. Because with the right tools, homework doesn’t have to feel like work.