HP Printers

The Cookie Problem

To position the HP Smart Tank Printer as a tool that unlocks a love for learning in kids, we took the highly dreaded math word problem and turned it into the plot line of a thrilling cookie heist.

In the film, we see a girl struggling with her math homework before deciding to print it out, bringing it to life right before her eyes in vivid color. Because with the right tools, homework doesn’t have to feel like work.

Agency: Droga5
Creative Directors: Chris King, Carrie Levy
Senior Copywriter: Ant Tull
Art Director: Pei Chi Teh
Copywriter: Lida Tozzi
Designer: Samantha Lee

Role: script, pre-production, post-production

Director: Martin Krejci | Ruffian
Dp: Jan Velicky
Editor: Middy Ofori-Attah | The Den
Assistant Editor: Taylor Morano, Brendan Engle
Color: Kath Raisch
Illustration Artist: Matt Blease
Music: Citizen Music
Sound: Hayley Livingston | One Thousand Birds
VFX: Blacksmith