Accenture | NFL x Peacock

The Pass

Accenture needed to tell a story about scale: a testament to how they’ve optimized Peacock’s platform to bring the NFL to everyone.

In the film, a game-deciding Hail Mary pass travels beyond the stadium and across the entire nation. As the ball goes on this surreal journey, we get a portraiture of America and the range of fans that watch, wherever they may be.

Clio Awards 3x Bronze
D&AD 2x Wood Pencils

Made at Droga5 with Pei Chi Teh, Ted Meyer, Ant Tull, Ross Weaver, Tres Colacion, and Giancarlo Rodas. 

Director: François Rousselet
Editor: Nik Kohler | Cabin
Sound: Sam Ashwell | 750mph 
Music: Found Objects
Color: Marina Starke | Okay Studio