Accenture | NFL x Peacock

The Pass

Accenture needed to tell a story about scale: a testament to how they’ve optimized Peacock’s platform to bring the NFL to everyone.

In the film, a game-deciding Hail Mary pass travels beyond the stadium and across the entire nation. As the ball goes on this surreal journey, we get a portraiture of America and the range of fans that watch, wherever they may be.

D&AD 2x Wood Pencils
Clio Awards 3x Bronze
Cannes Lions 1x Shortlist
CICLOPE 1x Finalist

Made at Droga5 with Pei Chi Teh, Ted Meyer, Ant Tull, Ross Weaver, Tres Colacion, and Giancarlo Rodas. 

Director: François Rousselet
Editor: Nik Kohler | Cabin
Sound: Sam Ashwell | 750mph 
Music: Found Objects
Color: Marina Starke | Okay Studio