Accenture | NFL x Peacock

The Pass

Accenture needed to tell a story about scale: a testament to how they’ve optimized Peacock’s platform to bring the NFL to everyone.

In the film, a game-deciding Hail Mary pass travels beyond the stadium and across the entire nation. As the ball goes on this surreal journey, we get a portraiture of America and the range of fans that watch, wherever they may be.

D&AD 2x Wood Pencils
Clio Awards 3x Bronze
Cannes Lions 1x Shortlist
CICLOPE 1x Finalist

Agency: Droga5
Executive Creative Directors: Tres Colacion, Giancarlo Rodas
Creative Director: Ted Meyer
Senior Art Director: Ross Weaver
Senior Copywriter: Ant Tull
Art Director: Pei Chi Teh
Copywriter: Lida Tozzi

Role: script, pre-production, post-production

Director: François Rousselet | Division
DP: Rachel Morrison
Editor: Nik Kohler | Cabin
Sound: Sam Ashwell | 750mph
Music: Found Objects
Color: Marina Starke | Okay Studio
VFX: Monumental