Kleenex
Don’t Fear The Tears
Young folks are killing off tissues, replacing them with the more readily available and less expensive, toilet paper.
Tissues have gone from an at-home staple to a discretionary luxury. But we’re here to remind everyone that you shouldn’t be frugal when it comes to your emotions.
Activation
Let It Out
Kleenex is giving out tissues in places where people need them most, like movie theaters, concert halls, and even sports stadiums. We’re making it known that it’s okay to cry, no matter where you are.
OOH
Rain Activated Billboard
There’s something about rainy, gloomy days that puts people in their feels. Our rain-activated billboard will display our message only when it’s raining.
Activation
Cry Fest Film Festival
Kleenex’s very own pop-up film festival will feature heart-wrenching short films guaranteed to make you bawl your eyes out. You bring the tears, we’ll bring the tissues.
Partnership/Activation
Rotten Tomatoes Sob Meter
We’ll add a Kleenex Sob-Meter to Rotten Tomatoes to let viewers know if the movie is a much-needed tearjerker.
